The company said its development team collected samples from across the country to understand pronunciations and variations in different languages. Flipkart is rolling out the feature for its Android app’s users starting today, with an iOS update coming later. Through this feature, you can search for products, understand product details, add them to cart, and place an order. Flipkart claims that the AI assistant is conversational, so you’ll feel like you’re talking to your neighborhood shopkeeper. Last year, Google said that voice searches grew in India by 270% year-on-year. That’s an encouraging figure for companies to introduce more voice-based features in their apps. —————————————————————————————————————————————————————————— Did you know we have an online conference about digital commerce coming up? Checkout will share strategies on how to move forward in these unprecedented times.